![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://static-prod.adweek.com/wp-content/uploads/2019/01/bo-jackson-sprint-hed-page-2019.jpg)
Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://compote.slate.com/images/7f71c6ca-b5b7-441f-8670-47d809db1aa4.jpeg?crop=1560%2C1040%2Cx0%2Cy0)
Super Bowl commercials 2019: The most and least awful ones.
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://cdn.sanity.io/images/bl383u0v/production/f1b4f22a346bad7b427491944843903bfc577edc-1000x750.jpg)
How Nike's iconic Bo Jackson campaign came to be
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://ca-times.brightspotcdn.com/dims4/default/2f5915f/2147483647/strip/true/crop/1829x960+86+353/resize/1200x630!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F74%2F66%2F16625aad41208e21852f89737af3%2Fap910113013.jpg)
Like an F-14 in cleats.' Bo Jackson instantly wowed Raiders - Los Angeles Times
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://www.vnews.com/getattachment/f9bf3b4d-3996-4cf9-8d59-a72ad03b6292/bba-bo-db-vn-031118-ph01)
Valley News - Commentary: The Legend of Bo Jackson Lives On
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://d1l5jyrrh5eluf.cloudfront.net/wp-content/uploads/2019/01/bo6.jpg)
KICKS HALL OF FAME: Bo Jackson, You Already Know 🏆
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://media.licdn.com/dms/image/C4E12AQHnwi7-F0zWIA/article-cover_image-shrink_600_2000/0/1549354380378?e=2147483647&v=beta&t=mHBV4RVbHbuK22kAVZ39EunmbCXcSsZbu1vEJaFT3nQ)
Celebrities mashing it up in this year's Super Bowl spots
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://d1cm35kbp068hs.cloudfront.net/26z1qyq08r/thumbnail.jpg)
The Last Folk Hero by Jeff Pearlman
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://external-preview.redd.it/throwback-49ers-last-sb-win-was-in-94-cowboys-last-sb-win-v0-eeLkgTNx9--6BC7ugta0oUlvLIJKOABfOgLRsIn-UIQ.png?format=pjpg&auto=webp&s=31cbf46da898a8da769f86fc8392eb7df49d2b21)
Throwback] 49ers' last SB win was in '94. Cowboys last SB win was in '95. Deion Sanders was on both of those teams. : r/nfl
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://res.cloudinary.com/graham-media-group/image/upload/f_auto/q_auto/c_scale,w_400/v1/media/gmg/HS2OYE5XTBCNXJFZ4EJQ3HIOTE?_a=AJFJtWIA)
Deion_Sanders
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://heavy.com/wp-content/uploads/2019/02/pjimage-3.jpg?quality=65&strip=all)
WATCH: Bo Jackson in Sprint's 2019 Super Bowl Commercial
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://www.reviewjournal.com/wp-content/uploads/2022/10/16999727_web1_PearlmanCover.jpg?crop=1)
Bo Jackson's final game with the Raiders, an excerpt from Jeff Pearlman's book, Raiders News
![Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot](https://static.clubs.nfl.com/image/private/t_editorial_landscape_12_desktop/raiders/lnlleeodf5cckncpx51b)
Bo Knows Speed: The real story behind football's most legendary 40-yard dash