![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://upload.wikimedia.org/wikipedia/en/thumb/7/78/FC_Cincinnati_primary_logo_2018.svg/1200px-FC_Cincinnati_primary_logo_2018.svg.png)
FC Cincinnati - Wikipedia
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://www.columbusmonthly.com/gcdn/presto/2021/05/19/NCOD/851b5f19-dd9a-44c5-b7c2-b03be4afa81c-Crew_Stadium_update_01.jpg?crop=3983,2241,x8,y0&width=3200&height=1801&format=pjpg&auto=webp)
Crew View: A look into the team's past, present and future
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://external-preview.redd.it/1oiI67VkISjnSBh9kglg4AMJ1Z0luJ7DYV7acnia47w.jpg?auto=webp&s=a2165de4e8c1725d3531723127c76562bc145c06)
Columbus SC changes name back to Columbus Crew, alters logo
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://www.legendsinternational.com/wp-content/uploads/2022/01/Legends4Front_TwitterD.webp)
Chris.Pereira, Author at
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://www.nbc4i.com/wp-content/uploads/sites/18/2021/05/STATE_FC_GOLD_BLACK_BG.jpg)
Hello, Columbus SC: Team officially rebrands without 'Crew' in its
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://www.dispatch.com/gcdn/presto/2021/05/12/NCOD/adb2757f-d482-4dcc-b849-30412c0e59d0-sp_crew_030220_ac_18.JPG?width=1200&disable=upscale&format=pjpg&auto=webp)
Columbus SC rebrand: Crew GM, others were warned of fan reaction
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://a.espncdn.com/photo/2019/0205/r498030_1296x729_16-9.jpg)
Columbus adds 'Crew' back to official team name after fan backlash
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://www.si.com/.image/t_share/MTgwOTIyMjcxMDE4MjYzNjQw/columbus-crew-fans-rebrand.jpg)
Columbus SC brand change from Crew follows MLS's conformity trend
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://media.bizj.us/view/img/12012631/columbus-sc-logo-boxed*320xx1162-1743-700-329.jpg)
What Columbus branding experts think of the Crew's name change
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://s.yimg.com/ny/api/res/1.2/Pqg6Cnfo1MvsdF6FHiGj8A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04NTA-/https://s.yimg.com/os/creatr-uploaded-images/2021-05/58871a60-b783-11eb-bfdb-333dcfdaae87)
Columbus Crew bails on attempted rebrand to Columbus SC after a
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://s7d2.scene7.com/is/image/TWCNews/historic_crew_stadiumap)
Crew changes team name, logo amid fan protest
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://cdn.theathletic.com/app/uploads/2021/05/21171013/GettyImages-1159704359-scaled.jpg)
Breaking down the Columbus Crew rebrand, step by bewildering step
![Hello, Columbus SC: Team officially rebrands without 'Crew' in its name](https://sbisoccer.com/wp-content/uploads/2021/05/Crew-SUpporters-2-05182021-e1621355861809-scaled.jpg)
Columbus Crew name restored after Columbus SC rebrand is scrapped