![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://cloudfront-us-east-1.images.arcpublishing.com/gmg/FO3IX3IRTNBQVC7T3HL45J7Q6M.jpg)
MLB teams welcome LGBTQ+ fans with Pride Nights but not one has seen an active player come out
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Brandon_Workman_on_September_28%2C_2013.jpg/264px-Brandon_Workman_on_September_28%2C_2013.jpg)
Logos and uniforms of the Boston Red Sox - Wikipedia
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://bloggingtheredsox.files.wordpress.com/2021/04/eytcpkrwuaeqoph.jpg?w=1200)
uniforms – Blogging the Red Sox
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://bloggingtheredsox.files.wordpress.com/2020/03/4a32deb8-e5fb-4ace-981f-97f1f3ccbf1a.png)
jerseys – Blogging the Red Sox
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://zoomph.com/wp-content/uploads/2023/04/MiamiMarlinsADT.jpg)
MLB Teams with Jersey Patch Sponsors for the 2023 Season - Zoomph
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://www.sportsbusinessjournal.com/-/media/Images/Journal/2022/07/25/pg-06-Patches/pg-07-Patches-Side-NHL.ashx?mw=408)
A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/B_gAM18tm4183mSPahHY-GJgXas=/960x0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/ZYYV3W7MICFCC6U5BWZFE5XQDU.jpg)
New outfielder Masataka Yoshida arrives early at Red Sox camp - The Boston Globe
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://content.sportslogos.net/news/2023/02/reds-kroger-1-200x200.jpg)
Boston Red Sox Announce MassMutual Patch on Jerseys Starting in 2023 – SportsLogos.Net News
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788c11f5-8047-4e1a-8337-c8db7e46a3d5_3200x1800.jpeg)
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://substack-post-media.s3.amazonaws.com/public/images/5e656348-13da-4f49-ab6e-7573f913f413_1920x1080.jpeg)
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://media.nbcboston.com/2022/11/massmutual_Red_sox.jpeg?quality=85&strip=all&resize=1200%2C675)
Red Sox Mass Mutual Collaboration – NBC Boston
![Red Sox reveal first-ever uniform advertisements; MassMutual patches coming in 2023](https://nypost.com/wp-content/uploads/sites/2/2023/03/NYPICHPDPICT000007803742-e1678293140877.jpg)
Yankees won't have jersey patch for Opening Day, but it's coming