SBJ Marketing: MLB Gathering Intel On Ad Patches

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Marketing and Sponsorship: Long history of home-plate ad opportunities makes jersey patches just the next layer for MLB sponsors

SBJ Marketing: A's deal continues Coke's MLB push

MLB 2023 season: Breaking down all of the league's tech updates

New technology is helping MLB and its teams learn more about the actual age of its consumers

SBJ Unpacks: MLB takes six new sponsors out to the ballgame in 2022

SBJ Marketing: MLB testing behind-the-plate LED signs

SBJ Unpacks: MLB jersey ads already patched together for next season

A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options

News Archives - Innovative Partnership Group

Say It Ain't So: MLB Reportedly Eyes Ad Patches by 2022

SBJ Marketing: A's deal continues Coke's MLB push

Nike (NKE) Will Be Next MLB Jersey Supplier, Replacing UA - Bloomberg

Chicago Cubs unveil temporary London Series jersey patch

SBJ Morning Buzz: Miami Marlins make ADT jersey patch sponsor